Hello! I'm José Miguel jr., your next partner for your product.

 

With over 17 years of experience in product design and strategy, I’ve led projects that shaped user experiences while balancing business needs and team collaboration.

Get to know me through
my peers and managers
View all recommendations on Linkedin
  • ...he brings a positive attitude to everything he does. His sense of humor adds a great energy to the team. He’s easy to collaborate with - open, communicative and genuinely interested in hearing other’s ideas. He consistently brings thoughtful, practical suggestions to the table. He had insightful ideas on how to improve the enterprise-wide design system.

    Viktor, Software engineer

    Coworker at Diligent
  • He's super friendly, always in a good mood, and brings a really positive vibe to the team. On top of that, he's very organized, committed, and extremely detail-oriented. You can always count on him to give thoughtful feedback, share his knowledge, or jump in to help when needed. He’s a natural team player and leader, with a strong sense of ownership and a solid design mindset.

    Mariana, Product designer

    Coworker at Diligent
  • Communication with him is effortless—he’s approachable, proactive, and always supportive. His positive attitude shines through in even the smallest gestures, like his daily “Rise and shine” message on Teams, which never failed to put a smile on my face. Working with José has been a truly rewarding experience. I’m grateful for the time we’ve spent as teammates and look forward to seeing the incredible work he’ll continue to do.

    Mark, Software engineer

    Coworker at Diligent
  • As a developer, I always felt completely comfortable approaching José with questions. He was remarkably receptive, patient, and genuinely happy to help at all times, fostering a truly collaborative environment between design and development. His willingness to discuss ideas and explain his design rationale was invaluable.

    Ádám, Software engineer

    Coworker at Diligent
  • He not just brought his unique, uplifting humor to the team, but also delivered high quality work quickly, even under suboptimal circumstances. He creatively followed and improved on not just the product, but the company's whole design system. If any new requirements came up, he was able to adapt his work (seemingly) effortlessly.

    Ákos, Software engineer

    Coworker at Diligent
  • I’ve had the opportunity of working with Jose and I can confidently say that he’s an outstanding professional. His positive attitude and problem-solving mindset made a real impact on our team.

    Andres, Product designer

    Coworker at Diligent
  • He has a remarkable ability to explain complex design ideas clearly and patiently, making him an invaluable teammate in collaborative environments. His Figma skills are top-notch, and he always ensured our work met high standards of quality and consistency.

    Rommi, Product designer

    Coworker at Diligent
  • Lo que más destaco de Jose es su capacidad para crear un ambiente de trabajo cálido y positivo. Sus mensajes diarios y su actitud proactiva para animar al equipo marcaban una diferencia notable en nuestra dinámica. Además, su responsabilidad y atención al detalle en cada proyecto eran impecables, asegurando siempre resultados de alta calidad.

    Carolina, Lead product designer

    Direct manager at Diligent
  • Trabajé con Junior para Diligent y siempre fue un gran compañero, dedicado y muy responsable con sus tareas como product designer, aportando al equipo, aconsejando, y compartiendo sus conocimientos. Recomiendo trabajar en un equipo junto a Junior, es una gran experiencia!

    Florencia, Product designer

    Coworker at Diligent
  • Excelente team builder, comprometido con los compromisos y entregas del scrum, siempre atento a las tendencias de mercado. Inconformista por naturaleza, plantea las preguntas adecuadas y enriquece las discusiones no sólo con su experiencia en UX/UI sino como portavoz del cliente en cuestiones de interacción y puro negocio.

    Álvaro, Head of Customer Experience & Value Proposition

    PM at BBVA
  • Jose Miguel es un diseñador excelente, muy atento a los detalles, sin perder de vista el conjunto. Preocupado por hacer el mejor trabajo posible, y buscando el método que lo hace más efectivo y rápido. Trabajar con él es garantía de diseño exitoso en los proyectos. Siempre afable y divertido, hace que el equipo disfrute trabajando juntos

    Jonatan, Lead product designer

    Direct lead at Telefonica
  • José Miguel es profesional, inteligente y un excelente compañero. Sabe trabajar en equipo respetando el punto de vista de todos y su personalidad alegre y optimista hace que cualquiera se sienta a gusto con su presencia. Como diseñador UX/UI es muy resolutivo y el resultado de su trabajo siempre es de gran calidad. Curioso e inconformista, está al tanto de las novedades del diseño, tecnología y todo lo que pueda aportarle conocimiento a nivel profesional y personal.

    Pedro, Product designer

    Coworker at BBVA
  • José Miguel ha sido uno de los mejores Líderes de diseño que he podido tener, es una persona con grandes conocimientos de UI/UX lo cual lo han llevado a crear proyectos ejemplares, es un Líder A-1

    Steeven, Junior designer

    Subordinate at Talpor
  • José es un gran diseñador, comprometido con su trabajo y equipo, excelente mentor, sabe transmitir el conocimiento y hacerlo entendible a cualquier persona. Sin duda trabajar con él es tener la seguridad que los proyectos serán de gran calidad.

    Ingmar, Junior designer

    Subordinate at Talpor
Real stories, real success.
The value I add to projects
1.

Driven by business

Being driven by business is one of my strongest features as a Lead Product Designer. It’s about aligning design decisions with company goals, budgets, and target reach to make sure design moves the business forward.

This mindset keeps teams grounded in what matters most: outcomes. Every design decision should connect to a business objective, whether it’s increasing revenue, reducing churn, or improving user satisfaction.

2.

Project manager

After earning my Google Project Management Certificate, I reinforced what I had already been practicing for years: managing roadmaps, adapting to different teams, and driving progress through agile and scrum frameworks.

This knowledge helps me guide design initiatives with more clarity, structure, and ownership. I can integrate faster into teams, communicate priorities clearly, align sprint goals, track dependencies, and make sure every design decision stays connected to the project timeline and the business objectives.

3.

Data analyst

Over the years, I’ve conducted independent research and analyzed business metrics to support product strategy and improve user experiences. These skills help me recognize opportunities, measure performance, and align design outcomes with company goals.

As a Lead Product Designer, my work is deeply connected to understanding users and driving measurable impact. From using Google Analytics to Hotjar and Pendo, data has always been a key part of how I design — not just to validate decisions, but to anticipate needs and guide growth. Earning the Google Data Analytics Certificate adds a stronger foundation to that mission.

4.

Product Designer

The core of what I bring to the table. Product design it’s where creativity meets structure, and ideas turn into products that move businesses forward.

As a Lead Product Designer, I approach design end-to-end — from research and wireframes to prototypes and scalable systems that help teams deliver consistent and meaningful experiences.

Every project is an opportunity to refine, learn, and push design beyond aesthetics into strategy, usability, and growth. That's why my goal is to create designs that not only look good but help scale products efficiently, align with user needs, and support business goals.

Note: I rely on tools like Figma or Sketch, but more importantly, I rely on a self-taught mindset that lets me quickly adapt to any new software or process.

Challenges, decision-making, and results.

Note: Because of confidentiality agreements I can’t showcase all my work publicly.

 
View my portfolio
Got interview questions?

Lets jump in!
1How do you lead a design team and ensure alignment with business goals?
I lead by clarifying. I start with the company's strategic objectives, and then translate them into explicit design principles and measurable outcomes. I allow my team to make design decisions but keep everyone aligned through regular check-ins and shared KPIs. With over 17 years of experience, I've discovered that business alignment is strongest when design is engaged early on, so I build strong alliances with product and business leaders. My Product Management and Analytics credentials provide me with the capability to explain design decisions in terms of business value, not simply design quality.
2Share an example of a project where design shaped the overall product vision
In previous positions, I directed products by combining market needs with user insights. A prime example was when I led a feature proposal based on extensive understanding of the user persona and competitor. Not only did the feature improve usability but also impacted peer applications in the same ecosystem. While I can't reveal project details due to confidentiality, the result improved client satisfaction and a rejuvenated value proposition that linked directly to the business strategy.
3How do you use data to inform design decisions?
I consider data a way of validating, as opposed to replacing, design intuition. I utilize quantitative data as well as qualitative user research data. To illustrate, I have used funnel analysis to detect drop-off points and combined that with user interviewing to develop solutions with a specific focus. I also invite teams to use data as a shared language with stakeholders, so design conversations are having measurable impact.
4What’s your approach to helping designers on your team grow in their careers?
I focus on building autonomy and self-confidence. Beginners need structure and guidance, so I help them master fundamentals and build good habits. Lead designers need trust and autonomy, so I guide them towards leadership and ownership. I also create feedback loops & one-to-one, so there is continuous development. Mentorship has been included in my style of leadership, and I feel happy to see my mentored designers become leads too.
5How would you balance hands-on design work with leadership responsibilities?
The balance depends on the maturity of the team. In small teams, I would stay hands-on in order to set a level of quality and process. In larger teams, my role would shift toward strategy, alignment, and stakeholder management, while still being available for design reviews and critical moments. I enjoy staying close to the craft, but I would prioritize leadership tasks like setting vision, ensuring alignment, and removing blockers. This adaptability allows me to support both the business needs and the team’s growth.

Let's solve your biggest product challenge. Book a 1:1 with me.

Book a slot that works for you.
30min discovery meeting
  • Know real stories, real success
  • Collaboration or opportunity, I’d love to hear from you.
  • No sales cycle
  • Available for remote and global collaborations

Madrid, Spain

UTC +01:00

Monday to Friday

10:00 am - 1:00 pm
2:00 pm - 4:00 pm
7:00 pm - 8:30 pm